The role
The Director of Marketing manages Icelandair Virtual’s brand, social media, promotions, and community growth.
The Director of Marketing oversees Icelandair Virtual’s public presence, brand identity, social media, and overall marketing strategy. They work closely with the Executive Team and other departments to ensure Icelandair Virtual is represented consistently and professionally across all public-facing platforms.
The role focuses on growing Icelandair Virtual’s presence within the VATSIM and wider flight simulation community through social media, promotional campaigns, major announcements, events, recruitment initiatives, and other public communications. The Director of Marketing also helps shape how new projects and updates are presented to both existing pilots and potential new members.
What We're Looking For:
We're looking for someone who understands that marketing is more than simply posting announcements. The ideal candidate is creative, organized, active, and able to turn an idea or update into content that people actually want to engage with.
They should have a good understanding of social media and digital content, an eye for clean and professional design, and an interest in aviation or flight simulation. Most importantly, we're looking for someone who can bring new ideas to the table while maintaining the established Icelandair Virtual brand and helping us reach new pilots and communities.
- 01
- Manage and oversee Icelandair Virtual’s social media accounts
- 02
- Plan, create, and schedule engaging social media content
- 03
- Develop marketing campaigns for recruitment, events, releases, and major announcements
- 04
- Maintain a consistent and professional Icelandair Virtual brand across all platforms
- 05
- Create and coordinate graphics, photography, videos, and other promotional content
- 06
- Promote Icelandair Virtual throughout VATSIM and the wider flight simulation community
- 07
- Work with the Executive Team on major announcements and public communications
- 08
- Coordinate with Events and Operations to promote community activities and group flights
- 09
- Identify new opportunities to increase engagement, reach, and pilot recruitment
- 10
- Monitor social media and campaign performance
- 11
- Develop new marketing ideas and concepts for Icelandair Virtual
- 12
- Ensure all public-facing content accurately represents Icelandair Virtual and its brand
- 01
- Strong written and verbal communication skills
- 02
- Good understanding of social media platforms, particularly Instagram
- 03
- Experience with digital marketing, social media management, or content creation
- 04
- Ability to create engaging, professional, and well-presented content
- 05
- Good understanding of branding and maintaining a consistent visual identity
- 06
- Basic graphic design, photography, or video editing experience is preferred
- 07
- Strong organizational and time-management skills
- 08
- Ability to work independently and collaborate with other staff members
- 09
- Familiarity with aviation, flight simulation, VATSIM, or virtual airlines is preferred
- 10
- Willingness to bring new ideas and creative concepts to the team
- 11
- Ability to represent Icelandair Virtual professionally in public communications
- 12
- Must be active, reliable, and able to communicate regularly with the staff team