The airline now runs on its own platform.
Icelandair Virtual has moved beyond a collection of schedules and flight reports. Pilots can now choose a sector, receive an aircraft, prepare a dispatch release, connect the simulator and follow the complete flight from one Icelandair Virtual account.
That change gives us direct responsibility for the experience. It also lets us solve problems at their source: one flight record can now inform the Pilot Hub, EFB, Pilot Client, Operations Control, fleet history and the final PIREP without copying the same information between unrelated services.
A flight should feel continuous.
My Flight is becoming the operational home for each booking. The same release, route, weather, aircraft, messages and live status can be opened in the Pilot Hub or the tablet-focused EFB, while the Pilot Client quietly handles the simulator connection and flight recording.
Plan once
Company dispatch and SimBrief contribute to one versioned release instead of competing copies.
Fly with context
Stand assignments, weather changes and company messages remain attached to the flight.
Keep the record
Telemetry becomes a detailed replay and PIREP, then updates the aircraft only after staff review.
Aircraft and decisions carry forward.
Every registration is being treated as an individual aircraft with a location, rotation and technical history. When a flight is accepted, the aircraft moves. When a defect is reported, Operations and Engineering see the same record. When a delay affects the next sector, the operation can show what needs attention next.
The KEF hub bank, activities, tours, pilot progression and community logbooks are being developed on that same foundation. Simulated background traffic can make the airline feel alive even on a quiet evening, while real pilot flights remain the centre of the experience.
Reliability before noise.
The current focus is depth and consistency: faster staff tools, clearer pilot navigation, dependable telemetry, stronger post-flight analysis and fewer duplicate states. New capability matters only when it makes the operation easier to understand or more rewarding to fly.
This is active work, and the platform will continue to change as pilots and staff use it. The direction is settled: one airline, one flight lifecycle and purpose-built interfaces for the people operating it.